CALLING ALL SEEKERS Are you looking for love? Do you have a service to offer? An enemy you need to hex? Maybe you just want a third party to confirm your existence. Put your voice out into the universe and see what comes your way. Submit your secrets, wishes, observations, or classifieds HERE and we’ll print them in the next issue of Lemonade. GET ON THE LISTSubscriptions to Lemonade are now available! Enter your address HERE to receive a copy delivered to you every month.CONTACT: HI@LEMONADEPRESS.COM
IN THIS ISSUE Technology has become the idol of our society, but technological progress is—more often than not—aimed at solving problems caused by earlier technical inventions. There is a lot of potential in past and often forgotten knowledge and technologies when it comes to designing a sustainable society. Interesting possibilities arise when we combine old technology with new knowledge and new materials, or when we apply old concepts and traditional knowledge to modern technology.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Orchid, Flo Pink
Typefaces: Inter, Serial C
$12
ISSUE 0002
WHY CAN’T
I
TOUCH IT?
IN THIS ISSUEThe internet of today is a highly commercialized web of multinational corporations, proprietary applications, read-only devices, and algorithms. Silicon Valley has spent decades steering the web towards convenient, frictionless experiences in search of the quickest, cheapest way to get your data or your dollar. It wasn’t always that way. The early internet was bright, rich, personal, slow and under construction. The web of amateurs and personal pages was washed away by big tech and universal UX best practices.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Cyan, Med Blue, Green
Typefaces: Inter, Serial C
$12
ISSUE 0003
ROE-ZEE’S
IN THIS ISSUEThe San Fernando Valley—known for sprawl, smog, and porn—was shaped by waves of immigration, post-war growth, and a mix of urban and suburban life that has given rise to a unique typographic identity. From handwritten signs advertising corner shops to murals that echo the area’s Chicano roots, the typography in these spaces captures the spirit of self-expression and survival. These hand-crafted letters are more than just words—they are a testament to the Valley’s diverse identities, offering a visual language that mass-produced signage could never replicate. In a place often overshadowed by its glitzy neighbors, this grassroots typography remains a proud symbol of local history, community, and creativity.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Orange, Black
Typefaces: Inter, Serial C, RoeZee, Lyno
$12
ISSUE 0004
GUTENBERG
NEVER DID THIS
IN THIS ISSUE
Zines, short for “fanzines,” are self-published pamphlets often published out of political necessity by dissidents, counter-cultures, under-represented, and marginalized groups. They’ve existed in leaflet and pamphlet form for as long as such technology has been available. The Dada movement used the little magazine format to fight the enemy as they saw it: the nationalistic and bourgeois culture in Europe. Some of the first were the Little Magazines of the Harlem Renaissance and sci-fi fanfic from the 20s and 30s. Through the 60s and 70s, as Xerox machines became more widely available and as we understand them today began to appear. They can be the glue that holds a movement together by giving a voice and visibility to ideas outside of mainstream culture.
Riso-printed and hand-bound in San Francisco
Featuring an invertiew with David Senior + V. Vale
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Orange, Med Blue, Flo Pink
Typefaces: Inter, Serial C
$12
ISSUE 0005
FREEWHEELER
IN THIS ISSUEAt the end of the dusty trail, you’ll find a relatively unknown corner of the San Fernando Valley, Sunland-Tujunga. Part working-class and part bohemian, it exists in a strange mix of weathered stucco, gilded McMansions, and cowboys. The last stop on the escape from LA, where forgotten corners not yet gentrified feel both on the edge and outside of it. Instead of essays, this issue is purely visual exploration, focusing on the overuse of the typeface Hobo and the eclectic mix of businesses it represents. From taco trucks to DUI lawyers to Scientology centers, each page is a meditation on a place that thrives on its unpolished, UFO-sighting energy.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Orange, Cornflower, Green, Med Blue, Flo Pink
Typefaces: Inter, Serial C
$12
ISSUE 0006
FREAK OUT!
IN THIS ISSUEYour ultimate guide to becoming a real-life, unapologetic freak. Embrace your weirdness and thrive in it with a little help from history’s freakiest freaks. We’re talking about living on the fringes, carving out space in a world that doesn’t give a damn about you, and doing it with style. If you’ve ever felt like the world’s been trying to make you normal—this is your blueprint for rejecting that. Just follow the steps, take notes, and remember: the only thing more exhausting than being a freak is pretending to be anything else.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Black,Flo Pink
Typefaces: Univers, Serial C
$12
ISSUE 0007
RIP OFF
IN THIS ISSUECulture and knowledge are public assets. Education, scientific research, collective historical endeavors, and publicly managed archives constitute our intellectual commons. This abstract realm fosters collective creation, improvement through discourse and innovation. Copyright law privatizes collective knowledge, limiting access for profit, reducing culture and knowledge to tradable commodities. Practices like bootlegging, remixing, and appropriation challenge these norms by subverting intellectual property laws, critiquing consumerism, and empowering individuals.
Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Cornflower, Med Blue, Flo Pink
Typefaces: Inter, Serial C
$12
ISSUE 0008
NOTAFLOF
IN THIS ISSUEStop pretending the planet isn’t drowning in its own trash. Take the Wo-Bo bottle—a beer bottle that could’ve doubled as a brick, if we hadn’t been too busy drinking ourselves into oblivion. In the '60s, Heineken’s R&D team launched a “revolutionary” program to eliminate single-use bottles by repurposing them as building materials. It was the first mass-produced container designed specifically for secondary use as a construction component. Of course, it went nowhere. Surprise. Fast forward to today, and we’re still buried in single-use everything. The Wo-Bo didn’t save the world, but what if it could’ve? Let’s build something useful—or just keep buying shit until garbage swallows us whole. Riso-printed and hand-bound in San Francisco