ROE-ZEE's — Lemonade Press

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ISSUE 0003
ROE-ZEE’S

IN THIS ISSUEThe San Fernando Valley—known for sprawl, smog, and porn—was shaped by waves of immigration, post-war growth, and a mix of urban and suburban life that has given rise to a unique typographic identity. From handwritten signs advertising corner shops to murals that echo the area’s Chicano roots, the typography in these spaces captures the spirit of self-expression and survival. These hand-crafted letters are more than just words—they are a testament to the Valley’s diverse identities, offering a visual language that mass-produced signage could never replicate. In a place often overshadowed by its glitzy neighbors, this grassroots typography remains a proud symbol of local history, community, and creativity.

Riso-printed and hand-bound in San Francisco
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Orange, Black
Typefaces: Inter, Serial C, RoeZee, Lyno

$12