ROE-ZEE's — Lemonade Press

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LEMONADE PRESS SAN FRANCISCO, CALIFORNIA 2024 A PROJECT BY BETH HOLZER

ISSUE 0003
ROE-ZEE’S

IN THIS ISSUE

One of the most overlooked design casualties of global homogenization is regional lettering. The introduction of mass-produced signs is a relatively recent innovation. In the past if you wanted to keep out decorate your store front or advertise your wares you either made the sign yourself or commissioned an expert. Before the proliferation of cheap vinyl printing, signage was created by artisans and sign-makers, and their work was naturally grounded in the local visual culture.

COLOPHON
Designed, riso-printed, and hand-bound in San Francisco
Featuring an invertiew with James Edmonson
Edition of 100, 36 pages, 4 x 10”
Riso Colors: Red, Orange, Black
Typefaces: Inter, Serial C, RoeZee, Lyno

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