INDEX
NAME
DATE
INFO
0110
Tasteless
Dec 2025
0109
The Medium is the Machine
Nov 2025
0108   
Memory Hole
Oct 2025
0107
Radical Software
Aug/Sept 2025
0106
Chill Out
Jun/Jul 2025
0105
Off the Record
May 2025
0104
Utopia or Oblivion
Apr 2025
0103
TV Party Tonight
Mar 2025
0102
Just Rolling Through
Feb 2025
0101
Dead Earth Catalog
Jan 2025
0010
I ❤ Tools
Dec 2024
0009
People Power
Nov 2024
0008   
NOTAFLOF
Oct 2024
0007
Freak Out!
Aug/Sept 2024
0006
Freewheeler
Jun/Jul 2024
0005
Rip Off
May 2024
0004
Gutenberg Never Did This
Apr 2024
0003
ROE-ZEE
Mar 2024
0002
Why Can’t I Touch It?
Feb 2024
0001

  • ISSUE 0003

  • ROE-ZEE’S





IN THIS ISSUEThe San Fernando Valley—known for sprawl, smog, and porn—was shaped by waves of immigration, post-war growth, and a mix of urban and suburban life that has given rise to a unique typographic identity. From handwritten signs advertising corner shops to murals that echo the area’s Chicano roots, the typography in these spaces captures the spirit of self-expression and survival. These hand-crafted letters are more than just words—they are a testament to the Valley’s diverse identities, offering a visual language that mass-produced signage could never replicate. In a place often overshadowed by its glitzy neighbors, this grassroots typography remains a proud symbol of local history, community, and creativity.



  • Riso-printed and hand-bound in San Francisco
  • Featuring an invertiew with James Edmondson
  • Edition of 100, 36 pages, 4 x 10”
  • Riso Colors: Red, Orange, Black
  • Typefaces: Inter, Serial C, RoeZee, Lyno

$12


CONTACT: HI@LEMONADEPRESS.COM